Recoding
Brands From
the Inside Out
The Story of MALWEAR
What started with a sewing machine turned into a system-wide takeover.
I was told fashion wasn’t a real job. So, I made it one, and then some.
After earning my degree in textile and apparel design in 2018, I spent five years working across product design, development, and strategy. Along the way, I saw how easily brands fall into costly traps: bad advice, mismatched partners, and weak execution. MALWEAR exists to change brands by connecting them to the right people and tightening every layer of their identity: visual, strategic, and operational.
What I Do
Launch Strategy
Consulting calls for new or early-stage brands looking for clear direction, honest advice, and answers you won’t find on TikTok.
Garment Reviews
Expert feedback on your physical samples, including fit, quality, construction, trim placement, and what your factory should be doing differently.
Brand Audits
A deep dive into your branding, website, and social channels with direct feedback on what’s strong, what’s not, and what needs a full system reboot.
Costing & Supplier Analysis
A full breakdown of what you're paying for materials and manufacturing, with insight on where you’re overpaying and connections to better sources.
Collection & Line Reviews
A top-to-bottom review of your product lineup to refine your assortment, strengthen your point of view, and tighten your brand narrative.
Rebooting
Your Brand
Monthly Consulting
Ongoing support for brands who want a strategist in their corner. Choose a flexible monthly tier to get regular access to calls, garment reviews, and expert eyes on your brand, product, and decisions as you build.
À La Carte Services
One-off, high-impact sessions and reviews tailored to specific needs. Whether you need a second opinion on samples, a brand audit, or a crash course before launch, you can book exactly what you need, when you need it.
What You're Getting Into
This isn't consulting-as-usual. It's direct, strategic, and built to fix what most people ignore.
Build Smarter, Not Louder
More noise isn’t the answer — better execution is. I’ll help you sharpen your product, messaging, and visuals until they actually convert. Strong identity, tight systems, real results.
Operate with Intent
Most brands are running on guesswork and borrowed strategy. I help you move with precision, grounded in real experience, not recycled TikTok advice. No more winging it.
Expect Brutal Clarity
You won’t get sugar-coated advice or vague encouragement here. I’ll show you exactly what’s working, what’s not, and what to change. Every call & deliverable is packed with clear, actionable direction.
Struggling to Connect with the Right Suppliers
Bleeding Money on Bad Samples and Even Worse Advice
Rushing to Launch
Without a Strategy
Spending Too Much Time Guessing Instead of Building